C O V E R I N G T H E S H O O T I N G B U S I N E S S G L O B A L L Y
The up-to-the-minute
trends within the
handgun market are
looked up on.
PAGE 32
EUROPE LOOKS TO
SHINE LIGHT ON
HUNTING
T he conference “Communicating
the role of hunters in Europe”,
which recently took place in
the European Parliament, Brussels,
highlighted a wide range of e ective
approaches to communicate the value
of hunting in Europe.
Hunting is an integral part of
European culture, providing a strong
connection to nature and healthy food
for millions of people. Sustainable
hunting also generates social, economic
and conservation bene ts to local
communities in Europe’s rural regions.
E ective communication is needed
to ensure that the wider bene ts of
hunting are understood and valued by
European society.
“Game meat is the best ‘ambassador’
of sustainable hunting and therefore
must be better promoted to secure the
future of hunting” stated Oliver Dorn,
entrepreneur and editor-in-chief of
HALALI magazine, which is a wellknown
German hunting magazine.
Mr Dorn added that: “Game from a
hunter’s local elds and forests is the
perfect example of the sustainable
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PAGE 54
use of nature and it has become more
popular than ever before. It is a rstclass,
healthy and organic food product
suitable to convince many people about
the value of hunting.”
In this context, game meat should
be promoted through multiple media
including online platforms; for example,
by communicating the nutritional
facts about game meat, supporting the
marketing of game meat, optimising
the availability of game meat to
consumers, and expanding the training
of the suppliers (hunters) in game
• Continued on page 8
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