Mikado’s new M-Shad
Mikado Board and Hungarian Distributor Nyeso Csabane E.V.
The well att ended Mikado gathering.
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FEATURE | MIKADO
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says Mikado. Any angler error will be
cancelled out by the action of the rod.
The company was very proud that
its own Mikado Fishing Team took
second place in the Garmin Fishing
2018 competition using KatsudoSlim
rods, which are said to help set the
hook effortlessly with no fi sh shedding
the hook!
HUNGARIAN DISTRIBUTION
Another key announcement during the
show was the extension of cooperation
with its Hungarian distributor
Nyeso Csabane E.V, which is now
the brand’s sole distributor in this
country. Currently, on the social media
platforms it can be found under the
name Mikado Total Fishing Hu.
LURES
Meanwhile, Mikado’s best-selling soft
lures – Saira and Fishunter – will be
available in new colours for 2019. A
new lure making its debut at the show
is a revolutionary product, the 3D
painted M-Shad, which looks incredibly
realistic and is available in three
colours – perch, pike and roach – and
four sizes – 11, 14, 17 and 20 cm.
TESTED TO THE MAX
All of Mikado’s products are created
in Poland where the development
process is overseen by company
founder and chief designer Wojciech
Kurowicki.
By working very closely with its
offi ce in China, Mikado ensures its
products are of the highest quality.
The tackle then gets tested by a 50-
plus strong team of anglers that check
that everything works as it should do,
out on the water.
Director of Mikado’s Chinese offi ce,
Lin Xiao Ling, was in attendance at the
show and she explained some of her
work with suppliers across Asia.
Lin Xiao Ling said, “I’m so excited to
have the opportunity to participate in
the entire development process from
start to fi nish.
“Sometimes new product ideas
come up on fi shing trips and in
normal conversations. We say to
ourselves ‘Okay, it’s great idea. Let’s try
this!’
“And we start working on a project,
develop new tools, test, modify, tweak
and design the look of the fi nished
product and packaging. When we have
the fi nal product ready we often feel
like it’s our baby. Looking around this
room today, you can see we have quite
a big family.”
READY FOR THE FUTURE
The Mikado ‘Total Fishing’ slogan
essentially means that the company
is committed to constantly innovating
and growing its already large but
concise range of products.
The 2019 New Product Show was
a success and the company thanked
everyone that attended. From small
angling accessories, to the latest rods
and reels, Mikado believes in creating
quality products that are enjoyed by
anglers all over the world.
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