FEATURE | SCIERRA
SCIERRA
32 www.tackletradeworld.com
SCIERRA
The art of selling right
Being able to understand your customers’ needs and guiding them to choose the correct
product is critical in ensuring a sale. Take time to fully understand the diff erences between
visually similar items and you’ll demonstrate sound knowledge that the consumer will trust.
Scierra has made it easier for
retailers to sell its fl y reels by
highlighting the differences in
its two latest models to hit the
market.
The Traxion 1LW and the Traxion
3LW both look to be exquisite pieces of
kit but, let’s be honest, most fl y reels
do. It’s what working features these
reels possess that makes the difference.
Let’s take a look fi rst at the Traxion
1LW.
TRAXION 1 LW
The waterproof three-disc drag system
is made for all fresh and saltwater
fi shing styles in Scandinavia. It’s super
light, so it can be used all day fi shing
for seatrout along the coastline or
even dry-fl y fi shing in small creeks.
The U-shaped spool makes room for
more line so, when that bigger fi sh
strikes, you will be able to stop it while
obtaining a fi rm grip on the rugged,
diamond-cut drag knob.
TRAXION 3 LW
This reel is the Traxion 1 LW’s big
brother. It has seven discs, which
gives an incredibly smooth drag with
increased stopping power so that the
reel can almost be locked down fully.
The submerged reel foot, which is cut
from the main frame, brings the reel
closer to the rod and thereby offering
more stability to the whole set-up.
The one-piece frame also increases
its overall strength while the integrated
counterweight on the spool gives it a
very complete look.
SUMMARY
The Traxion 1 LW has its advantages
by being lighter, which in turn will
benefi t the consumer that casts all
day long and the 3 LW is stronger with
more discs and will fi t all styles of
Scandinavian fi shing with rods and
lines. After this, though, you might fi nd
out that you need both. For further
information on these products visit
www.scierra.com
www.scierra.com
Scierra makes it easier for
retailers to sell its reels by
highlighting the differences
in its two latest models to
hit the market.
/www.tackletradeworld.com
/www.scierra.com
/www.scierra.com