The American
Sportfi shing
Association (ASA),
the US industry
organisation,
is planning big
changes to improve
the future of the
sport with the
appointment
of three staff to
senior.
Mike
Leonard, former
conservation director,
becomes vice-president
for government affairs;
former chief marketing
offi cer Liz Ogilvie has also
been made a vice-president
while trade show director
Blake Swango is made vicepresident
for trade show and
membership. Rounding out
the management team is
the current vice-president
of operations and chief
fi nancial offi cer, Diane
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NEWS | NOVEMBER 2018
US trade body opts for
experience to boost fishing
Mike-Leonard Liz Ogilvie Blake Swango
Carpenter.
ASA president, Glenn
Hughes said, “These three
individuals are committed
to our industry and have the
experience and education
that melds perfectly with
the goals and objectives
that will take our industry’s
association into the future.
“We are seeing great
support for recreational
fi shing, and outdoor
recreation in general, from
this administration. These
staff changes will help us
capitalise on this momentum
and make positive changes
for the fi shing industry.”
Glenn continued,
“I’m confi dent that our
management team is up to
the challenges in the nearterm
and strategising for the
long-term. They have my full
support.”
Shimano cleans up at
trade show
US tackle dealers attending
the annual Pitman Creek
Wholesalers show were so
impressed by Shimano’s
new reels and PowerPro
braid that the products
picked up a brace of awards.
Visitors to the event
in Tennessee last month
(October) voted its SLX
bait casting reels as Best of
Show while the PowerPro
Super8Slick V2 braid took
the title of Best Fishing Line.
Steve Riley from Sportco
Marketing, Shimano’s
sales group, said, “The SLX
reels are the one more
fi sh, one more cast, ‘can’t
stop fi shing’ option for
a large segment of bass
anglers and obviously, we
think dealers attending
the show are pretty sharp
by selecting the ICAST
award-winning PowerPro
Super8Slick V2 as the ‘best
fi shing line,’ just as dealers
and media folks did at the
2018 ICAST Show.”
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