FEATURE | MIKADO
MIKADO HAS PLENTY
TO SING ABOUT AT
TRADE SHOW Polish tackle maker Mikado is gearing up for its 30th anniversary next year following
an extensive rebrand and new business partners. All this hard work came to fruition
24 www.tackletradeworld.com
at its trade show, as TTW reports...
This year’s Mikado trade show has
been even more important than
usual, Not only does the team
meet all of its clients under roof
but it has unveiled special products
to mark its landmark birthday in 2019
while showcasing its latest distribution
and partnership deals and offering
tackle for every fi shing method.
NEW DIRECTION
For the past 12 months, Mikado has
focused its efforts on rebranding,
widening its audience and building
new relationships. In April the
company announced its partnership
with American technology company
Garmin. During the show, one of its
representatives demonstrated its latest
product, the Panoptix Livescope.
The event was also dominated by
the news that it had become the sole
distributor of BKK hooks in Central
Europe. BKK is China’s leading hook
manufacturer that was founded in
1856 and has been run by the same
family for fi ve generations.
ANNIVERSARY ROD RANGE
Mikado will be celebrating its 30th
anniversary in 2019 and, to mark the
occasion, there will be a special, topquality
range of rods.
The LX Sapphire rod range is a
limited series with titanium TORIZTE
guides, TVS FUJI reel seats and high
quality, Portuguese AAA cork.
All its components, down to the split,
specially-shaped handle are designed
to reduce the mass of each section of
the rod to make it even more sensitive
Director of Mikado’s Chinese off ice, Lin Xiao Ling, explaining her work with suppliers across Asia.
Mikado will be celebrating its 30th anniversary
in 2019 and to mark the occasion there will be a
special, top-quality range of rods.
and quicker.
The limited series range includes a
new length – 2.08m - made for precise
fi shing from a boat.
KATSUDO ROD RANGE
It took the Mikado design team
months to fi nalise the projects for
the Katsudo Slim range of rods.
During this time they used some of
the feedback and suggestions from
members of the Polish Spin Fishing
national team.
The blank is made of highmodulus
30T carbon and equipped
with titanium SEAGUIDE guides.
The rods also have a SKSS reel seat
with a Fuji insert. Contact with a
fi sh is a pleasant and spectacular
experience due to the parabolic bend,
/www.tackletradeworld.com