Marketing launch pays off for
Shimano
Shimano’s award-winning
Curado DC baitcasting reels
which won the ICAST’s
2018 Best Freshwater Reel
category, are now available
at select tackle shops in
both the U.S. and Canada.
Dealers across the USA
and Canada are among the
fi rst to get their hands on
Shimano’s award-winning
Curado DC baitcasting reels,
following their launch at
ICAST this summer.
Advance orders for the
feature-fi lled products,
which scooped ICAST 2018’s
Best Freshwater Reel award,
have been impressive, says
the fi rm, citing the addition
of a micro-computer
to automatically control
brake force at every moment
of the cast.
This, Shimano claims, will
quickly allow all anglers
– whether experienced or
newcomers – to cast smarter
by allowing the microcomputer
to monitor spool
speed 1,000 times every
second.
Shimano’s marketing
anager, Kurt Mazurek,
revealed, “We put a
tremendous amount of work
behind the launch of these
new reels. Winning the best
new reel award at ICAST put
a big exclamation point on
all our efforts and we’ll be
anxious to hear from anglers
what they like best about
the digital controls and how
it enhances their fi shing.
For one thing – we know
they’ll be picking out less
backlashes and spending
more time fi shing.”
Shimano planning
manager Trey Epich
added “The
Curado DC
reels appeal
to all anglers’
skill levels.
While everyone from bass
anglers to those using the
DC reels in saltwater for
redfi sh and speckled trout
will appreciate how the reel
curtails backlashes. The
tech-head anglers will focus
on the DC technology and
that cool noise the reels
make with each cast.
“For us at Shimano, we’re
NEWS | OCTOBER 2018
excited to offer those who
have been intimidated by
baitcasters a new level of
fi shing with a reel they
can easily learn to cast
and spend time fi shing not
picking out backlashes.”
The DC was a popular fi xture at
ICAST ‘18
The Curado DC
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