FEATURE | RIDGEMONKEY
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keen to listen to feedback from the
angler out on the bank and take it
very seriously when looking to further
improve its existing items or even when
relaying new concepts. The bottom
line is that the core team is always
striving to improve products and
service to you, the customer. Catering
for everyone from complete novices to
experienced carp anglers and specimen
anglers alike, RidgeMonkey aims to
be at the forefront of innovation and
development for many years to come.
More recently the brand has set
the angling world alight in the UK
and Europe after a surge of superfast
growth after its inception almost
fi ve years ago. It is estimated that
RidgeMonkey is one of the most
technologically advanced and
innovative companies that the carp
fi shing market has ever witnessed and
it’s a thoroughly exciting phenomenon
to observe.
Now, the vibrant company has
embarked on a transatlantic journey
to compete in the US by launching
its brand into the American market
at ICAST earlier this year. There were
no holds barred when it came to
showcasing its slick range of products
via a brand-new and eye catching
exhibition stand that certainly drew
the crowds in for a closer inspection.
The brand went to ICAST with the
intention of making a statement and
while doing so it certainly delivered as
RidgeMonkey quickly became talk of
the show for all the right reasons.
The community of retailers
and media at the show welcomed
RidgeMoney with open arms into
one of the toughest markets for
UK based companies to conquer.
Headline products that really got the
American audience switched on were
its exceptional range of technology,
cookware, sunglasses and the modular
bucket system that the brand produces.
RidgeMonkey’s highly acclaimed
Vault power packs and the range of
accessories that go with them were a
very popular range at the show which
retailers and media representatives
were keen to discuss. These feature
C-Smart Power Delivery, which enables
you to charge your mobile device
up via USB-C nine times faster than
using USB-A ports. The cookware was
well received too, as the new compact
toaster style pans were a completely
unique concept that provided a
compact cooking solution for the folks
who love to live life outdoors. The range
of Pola-Flex sunglasses also made a
huge impact, featuring glass polarized
lenses and a durable moulded frame,
the build quality is exceptional, and
they are right up there with the market
leaders in terms of performance and
style. One of the more surprising big
hits here was its range of modular
buckets as retailers were majorly
impressed with the modular system
that allowed for an array of storage
options. TTW gets the feeling this
brand is going to excel in the US and
we’re looking forward to seeing how
the project unfolds for this unique and
exciting young brand.
RIDGEMONKEY info@ridgemonkey.co.uk www.ridgemonkey.co.uk
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