Tackle manufacturer Okuma
has combined the latest
technology in its newly
launched Surf-8K spinning
reel to achieve the ultimate
in casting distances.
It has been designed with
leading surf fi shermen and
features a graphite rotor,
side plates and frame for
lightweight feel and
durability.
Okuma’s
product
development
manager, John
Bretza, said,
“As fuel prices
continue to
increase, we see
an increase in
participation of
shore fi sherman.
The Surf-8K
gives the
angler the
option to
NEWS | OCTOBER 2018
Surf's up with
Okuma reel release One of North America’s
US distributor sees fishing
momentum grow
largest distributors of
outdoor gear, Maurice
Sporting Goods, is expecting
continued growth for the
rest of the year after a run
of successful meetings at
ICAST.
The Maurice team felt the
event – the key trade event
currently held in Orlando,
Florida, USA, – allowed it to
showcase new gear alongside
its suppliers as well as talking
to customers and retailers
about ways to increase sales.
The positive effect delighted
Maurice chairman Keith
Jaffee, who said, “The future
of this company is extremely
bright. The team at Maurice is
dedicated and truly motivated
to win. We’ve set ourselves
up for a successful remainder
of the year and are gaining
momentum as we follow
on from ICAST. I defi nitely
learned more about this
cruise the beach and make
extremely long casts out
to where the game fi sh are
roaming.” To fi nd out more
visit www.okumafi shing.com
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industry while in Orlando.”
Key to this is support
from suppliers and industry
leaders such as American
Fishing Wire, with company
president Mike Shields
adding, “Our singular
focus at AFW is consumer
satisfaction and achieving
this requires having a
strong network of key
distributors and retailers.
“For over 25 years
Maurice Sporting Goods has
been a long term partner of
ours, consistently helping
us meet this objective.
Admittedly 2017 was a
challenging year for many
of us but, despite the heavy
industry consolidation,
AFW and Maurice were
able to fi nd a mutual way
forward that is rapidly
expanding sales and
creating new opportunities
for the future.”
www.maurice.net
/www.okumafi
/shing.com
/www.afwfishing.coomm
/www.maurice.net