WELCOME | OCTOBER
WELCOME
THOSE THAT DO AND THOSE THAT DON’T
Q&A A session session with
with
American Sportfishing
Association President
Glenn Hughes who
answers some key
questions about the
association and its
on-going efforts.
04 www.tackletradeworld.com
when you do, you need to
really get in the zone and
connect with the visitors.
I’ve seen it happen at shows
where a retailer has walked
the fl oor and come across
a product that he thinks
would be a great seller
in his shop, however the
stand personnel have just
ignored him and let him
walk away. He’s missed a
potential opportunity to
stand himself out from the
crowd and the exhibitor has
completely messed up and
lost a potential customer. It
shouldn’t happen.
In the past, I’ve had the
pleasure of working on a
busy stand at both EFTTEX
and Tackle & Guns shows
and, while I was getting
fl ooded with enquiries,
I was conscious that if I
saw anyone setting foot on
the stand that they were
approached and If the staff
were busy, aim to schedule
another time to come back.
Failing all that, please take
details, cards or whatever
it is you need to follow up
with that customer but
don’t let them just walk
away.
Believe me when I say
this but after sitting in the
LIVETARGET launch room
and knowing what I know
now about the products, I
think I could sell its Fleeing
Shrimp lures all day long.
This is the thing. As an
exhibiting brand you need
to sell the products to your
visitors/customers and
in turn, the sales story
you tell will enable those
retailers and distributors
to effectively sell your
products to the consumer.
3,533
twitter.com/TTWmag
4,934
facebook.com/tackletradeworld
find us
EDITORIAL
Editor: John Watson
+44 7808 210537
john.watson@dhpub.co.uk
Editorial Consultant: John Hunter
PRODUCTION
Editorial Design: Bradley Sharp
DHP LTD
Editorial, administration, subscriptions and
accounts to:
DHP Ltd, 1st Floor, Nene House,
Sopwith Way, Daventry, NN11 8EA, UK
ADVERTISING
US Director: Bart Manganiello
+1 914 722 7601
+1 914 722 7602
bartalm@optonline.net
ROTW sales: Simon Calvert
+44 7882507460
simon.calvert@dhpub.co.uk
China partner Li Ziwei
+86 1345 191 4155
Robert.li365@gmail.com
Looking back on a
summer of shows, both
in Europe and America,
I still can’t help but
think just how good some
of the product launches
actually were.
As I’ve said before, I’ve
seen companies start from
virtually nothing yet go on
to become market leading
brands or, with a bit of
clever thinking, they can
really capture the interest of
the trade without spending
a fortune.
At ICAST, I attended the
LIVETARGET new product
launch on the evening prior
to the three show days
where the room was fi lled
with the industry’s media
eagerly anticipating the line
up of gear from the brand.
The lights dimmed and
we were all exposed to HD
fi lms of each and every
product, explained in depth
and with such passion and
excitement from its ProStaff
Each product
highlighted had
its own story, how
it came about
and what the
differences are to
other options on
the market.
anglers. If there’s one way
to launch a product or
products, then that’s a surefi
re way to gain interest.
Each one highlighted
had its own story, how it
came about and what the
differences are compared to
other options on the market.
It certainly brought me
closer to the brand and the
people behind it. Samples
were given out to those that
wanted to try some, take
picture and write about
them or whatever. This was
LIVETARGET’s moment
to shine and it certainly
delivered on that.
On the other side of this,
it amazes me just how
complacency seems to set
in to some other brands. I’m
sure that all the exhibitors
at these shows have clearly
defi ned objectives to carry
out, or at least should
have, however sometimes I
couldn’t quite understand
what it was they were trying
to achieve.
I know these shows are
not cheap to attend, but
SOCIAL MEDIA
INDUSTRY PANEL THIS MONTH
fish21’s director of
Sustainability, Dr.
Stuart Mclanaghan
highlights the
benefits of using
circle hooks and their
sustainability impacts.
The Centre of
Sportfishing Policy’s
president, Jeff Angers,
sets the facts straight
surrounding the
Modern Fish Act
/www.tackletradeworld.com
/TTWmag
/tackletradeworld
link
link
link
link