FEATURE | RIDGEMONKEY
THE HISTORY OF...
RIDGEMONKEY Just as primates formed a fundamental role within the history of our evolution, it
is true that RidgeMonkey has played an inaugural part in the evolution of the carp
fishing world and all this in under just five years.
Formed in early 2014, RidgeMonkey
is a think tank of like-minded
anglers, striving to bring to market
a range of thoughtful products that
make a difference. In the short time
the company has grown from a single
idea to a multichannel retailer, selling
a top quality and fully encompassing
range of terminal tackle, mainlines,
powerpacks, gadgets, gizmos and
everything in between allowing the
everyday angler to take their fi shing
to the very next level, and more
importantly at a competitive price.
Regardless of whether RidgeMonkey
is developing an existing idea or
innovating a completely new one, all
products go through a rigorous testing
stage and nothing is ever released
until it’s 100 per cent right. In the rare
instance of a product which hasn’t
quite met the expected standards,
customer care is paramount and the
brand will do everything possible to
provide a solution, along with rigorous
ongoing quality control measures.
Renowned big fi sh angler and
RidgeMonkey consultant Dave Levy said
36 www.tackletradeworld.com
“After fi shing for well over 30 years and
being fortunate enough to be involved
with various companies within the
trade along the way, I was privileged
to be employed by RidgeMonkey at an
early stage in the brand’s development.
It was refreshing to be with a company
that only wanted to make bespoke
products that benefi ted the angler
and raised the bar. As a company we
are constantly looking to improve
every aspect of carp angling, even if
it as simple as providing inspirational
content to encourage anglers to get on
the bank! Our team of dedicated carp
anglers extensively test the products
to ensure only the very best products
make it onto the shelves whilst still
retaining a competitive and superior
price point”
The RidgeMonkey team is always
/www.tackletradeworld.com