FEATURE | DAM
DAM Ready to fish - easy to sell
The new RTF soft lures are perfect for the consumers who are looking for a readymade
32 www.tackletradeworld.com
solution.
In today’s fast paced
world, anglers want to
have the whole package
without having to think
or prepare too much. There
are of course anglers who
pride themselves on perfect
preparation however for the
majority, they simply want
to get out there in their
spare time and simply try
and catch a few fi sh. DAM
has taken on board that fact
and has realised that the
more that they can prepare
for the consumer the better
it is for everyone. A lot of
consumers just like it easy
- “grab-and-go”, so they can
start fi shing straight from
the shop.
The new EFFZETT RTF soft
lures are exactly what these
consumers are looking for
- they do not have to think
about what size of the jighead
they need for a certain
lure body as everything fi ts
perfectly together. The lures
are ready made and ready
to catch fi sh. This totally
eliminates the insecurity
when buying two parts that
have to fi t together which
can be quite daunting for
some anglers.
A great example is
online shopping: when the
consumers buy online they
do not have the possibility
to try out the fi t before. This
is where a good description
of what the angler needs
on the website is required
to explain to them what it
is they actually need. Of
course, this can be time
The latest range of Ready To Fish Lures from DAM
fi shing for Perch to spinning
for Pikes or Seabass.
THESE MODELS ARE:
• FZ Greedy shad
• FZ Shad
• FZ Grub
• FZ Longhorn
• FZ Kick-S Minnow
Weedless Paddle Tail
All of these lures are
presented in its own range in
what DAM believe to be the
best catching colours.
consuming and quite often,
the consumer will not get
the right products and will
end up dissatisfi ed and
either have to ship the item
back or make do, which will
increase costs and handling.
Making a Ready-To-Fish
solution almost completely
eliminates this process. In
return, the retailer will have
less handling and more
satisfi ed customers in both
the physical and online
shops.
EFFZETT made fi ve
different models of RTF
softlure that covers
everything from fi nesse
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