NEWS | OCTOBER 2018
ASA Appoints New
Government Affairs
Policy Director
The American Sportfi shing
Association (ASA) is
pleased to announce that
Clay Crabtree, has joined
the ASA staff as Policy
Director. ASA President,
Glenn Hughes said, “As ASA’s
membership grows and
diversifi es, so do the issues
Ken Perrotte Joins Traditions Media
Traditions Media, the
progressive public
relations, media buying,
media communications
and infl uencer-marketing
team serving the outdoors
industry, has announced
the addition of Ken Perrotte
to its Communications
Team. Ken will assist as a
Public and Media Relations
Representative supporting
and concerns regarding
fi sheries management and
conservation as well as
trade and commerce. ASA is
expanding our Government
Affairs staff to best serve the
interests of our members.
Clay brings a good mix
of policy and advocacy
experience to this position
as we look to ensure our
industry’s future.”
ASA Conservation Director,
Mike Leonard commented,
“Elevating ASA’s Government
Affairs program’s visibility
– and infl uence – is exciting
to watch and Clay’s skills
and experience bring a new
dimension to our team.
Having worked on and off
the Hill, Clay’s familiarity
with advocacy and the
policy and legislative process
the agency’s
hunting,
shooting
and tactical
portfolio.
He brings
decades of
professional
experience
to the
position,
including a combined 34
will help us more effectively
engage in the range of
freshwater fi sheries issues
affecting the sportfi shing
industry throughout the
nation.”
Following his
appointment, Clay said, “I’ve
been a lifelong angler, who
started fi shing as a kid from
the edge of my family’s pond
in West Virginia. It’s where
I continue to spend my
free time wading in a trout
stream or fi shing from my
kayak,” said Crabtree. “As an
avid angler, to combine my
passion with my advocacy
experience, I can’t tell
you how happy I am to
be working on policy and
legislative issues that will
have a positive impact on
the sportfi shing industry.”
years of active military duty
and federal civilian service
within the Department of
Defence. Ken and his wife
Maria have been the wild
game-cooking columnists
for Virginia Wildlife
magazine for 10 years. Ken
also manages and provides
content for his own www.
outdoorsrambler.com web/
blog site.
New
Packaging
For Terminal
Tackle
Manufacturer
Popular U.S fi shing
tackle manufacturer,
AFW Fishing Brands, has
changed its packaging
on its terminal tackle
range to help promote
sales for its retailers.
The company has done
away with its old style of
packaging and has now
introduced a new and
refreshing, eye catching
concept. A spokesperson
from AFW Fishing
Brands said, “We believe
that by introducing our
new packaging policy,
retailers that support
us will benefi t from
increased sales due to
the colour coded nature
of the packaging. It
will help retailers with
merchandising, inventory
control, restocking and
ultimately more sales.”
AFW Fishing Brands
will be replenishing
retailers stock as their
current inventory sells
through and thank them
in advance for their
patience through this
transition.
Clay Crabtree
Ken Perrott e
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