FEATURE | POWER-POLE
Power Pole
FINDS ITS MOJO
United States shallow-water anchor brand, Power-Pole, has enjoyed success since its beginnings in 1998. Now
collaborating with Swedish boat distributor, Mojo Boats, the brand looks set to build on its European target.
John Oliverio is the brainpower
behind the Power-Pole shallow
water anchor. Literally fi shing
all his life, it took a real angler
to design the next generation of boat
control technology. With a background
in computer science and mechanical
engineering, driven by a passion for
fi shing and a love of the outdoors, John
conceived the Power-Pole concept.
Power-Pole anchors are made in the
USA in Tampa, Florida and are currently
available through over 3,500 dealers,
retailers and boat manufacturers, with
some makers offering boat models that
feature Power-Pole anchors as standard
equipment. Over and above all this,
John has put his heart and soul into the
product that he truly believed would
change the way he fi shes – and everyone
else.
One of these dealers is Mojo Boats,
which in January 2013 became Power-
Pole’s Swedish distributor. Mojo Boats
is an exclusive Scandinavian retailer
of the world’s largest sport fi shing boat
manufacturer ,the American, White
River Marine Group (WRMG), best known
as Tracker Boats & BassPro Shops.
The company also owns Nitro Boats,
Ranger Boats, Triton Boats, Mako Boats,
Stratos Boats, Legend Boats, Sun Tracker,
Regency and Ascend Kayaks. In other
POWER-POLE
38 www.tackletradeworld.com
words, some of the world’s most famous
sport fi shing boats, which also offer the
safest and most generous guarantees in
the market, which of course also apply
in the United States for the last 25
years and began importing Tracker
Boats to acquaintances in Sweden.
Today Mojo Boats is located in Pålsboda
outside Örebro, Sweden and has three
shareholders, including CEO Chrisse
Ericsson and marketing manager Erik
Ohlsson.
Power-Pole is confi dent that it’s found
the perfect match within Mojo Boats due
to its customer centric business model.
The boats and many other associated
products they sell coupled up with its
customer demographics align perfectly
with its own business strategies.
JL Marine’s and Power-Pole’s
International Business Development
Manager, Lenny Gurvich said, “We
expect Mojo Boats to lead the way in the
EU with our new product introductions
over the next few years and it is the fi rst
and currently only Power-Pole certifi ed
warranty centre in the whole of Europe.”
ALBIN SHARGHI
Mojo Boats’ Albin Sharghi joined the
company in 2017. A skilled angler, as
the company’s product manager his
remit is to help increase sales in the
Mojo shop and also take control of the
distribution of St Croix rods. He has been
working in the sportfi shing industry
for over 10 years and is a very wellknown
Scandinavian angler. Albin is
also a member of Power-Pole’s Pro Staff,
who has committed to using its 10 foot
Power-Pole anchors for his new boat,
such is his confi dence and trust in the
brand’s products.
For information on Power-Pole and
Mojo Boats please visit www.power-pole.
com and www.mojoboats.se
Mojo Boats’ Albin Sharghi
www.power-pole.com www.mojoboats.se
Power Pole’s Lenny Gurvich
The Blade series of Power-Pole’s shallow water anchors.
John Oliverio is the mastermind behind Power-Pole
in Sweden.
The boat dealer has won Top
International Tracker Dealers for fi ve
years and is WRMG’s largest dealer
outside the United States.
Mojo Boats was founded in 2011 by
Robert Bertrand who has been living
/www.tackletradeworld.com
/www.power-pole
/www.mojoboats.se
/www.mojoboats.se
/www.power-pole.com
