Fox International appoints media
co-ordinator to boost video content
Due to retailer and angler demand, manufacturer of high
quality award winning fi shing rods, St. Croix has now
embarked on its apparel programme.
The company will launch offerings, including
performance shirts, casual wear, retro-styled products,
head gear, women’s styles and more. The brand’s growth
extends its mission to bring more apparel to dealers and
many years in his roles both
as a freelance fi lm maker
and as a Fox sponsored
angler. He is a very talented
individual with a huge
passion for fi lming and Fox.
I am in no doubt that he will
excel in the role and help
us to further expand the
growth of all of our brands
through the Czech Republic
and Slovakia.”
anglers, catering to that ever-increasing demand.
St. Croix says it has listened to anglers and retailers to
come up with a range that everyone will want. To help
St.Croix propel its programme forward, the company
has partnered with other leading industry apparel
manufacturers, Simms and AFTCO to deliver selected
items offering anglers even more choice.
NEWS | DECEMBER 2018
Global tackle manufacturer,
Fox International has
expanded its marketing
team by appointing Rotislav
Masopust as media coordinator
for its Slovakia
and Czech Republic region.
Rostislav will take over the
running of all day-to-day
media communications for
the company’s Fox, Matrix,
Fox Rage, Salmo and Spomb
VanDam is the man for BASS Hall of Fame
Kevin VanDam, one of the
most recognised anglers
in bass fi shing, has added
another personal best to
his collection after being
inducted to the BASS Hall
of Fame.
Kevin, a seven-time angler
of the year and four-time
Bassmaster classic winner,
was congratulated on
the achievement – which
recognises those who
promote the sport – by Plano
Mouldings, who he has
worked closely with for 20
brands. His remit will
also include the creation
of native language video
content with consultants
and sponsored anglers from
each of the different brands.
Fox’s Group Marketing
Manager, Lewis Porter, is
delighted with the latest
addition to the marketing
team adding, “We have
worked with Rotislav for
years.
Plano Mouldings, which
specialises in making
storage solutions in the
fi shing and hunting sectors,
is one of Kevin’s oldest
partners and sponsors.
Plano’s marketing
manager, Chris Russell said,
“He represents our brand
very well and people always
look to what Kevin uses as
a great place to start when
buying gear or a way to
make themselves a better
angler. In addition to that,
Lewis Porter welcomes Rotislav Masopust
to its ranks
Kevin VanDam
Apparel boost for St. Croix
Duo International, lure
manufacturers, has
launched its fi rst soft
bait under its Realis
brand. Duo’s R&D team
has developed the Realis
V-Tail Shad’s tail ballast
system by selecting
various types of salts
with specifi c density and
leeching ratios. The V-Tail
shad performs the basic
action of surface shaking
and can also provide subtle
movements in its tail
section in deeper water
Safety Snap
Swivel
Scissor Snap
Swivel
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Kevin is a valuable asset
in product design and
keeping in touch with
fi shing trends. He is always
looking for a competitive
edge so he keeps us on
our toes by pushing for
better products with added
features or innovation.”
Chris continued,
“He helps us apply his
knowledge and experience
to products and then
adapt it to so any angler
can take advantage of the
improvements.”
/ROSCOTACKLE.COM
/SAMPOSWIVELS.COM
