FEATURE | ICAST
THE 60 IN 60 BOOTH
Over at the 60 in 60 booth, retailers
big and small, media, manufacturers,
captains and guides, state agencies and
other non-profi ts were offered quick
and simple tips to recruit, retain and
reactivate anglers across the fi shing
spectrum.
ASA Chief Marketing Offi cer, Liz
Ogilvie said, “Our goal was to increase
awareness of the need for everyone in
our industry to get involved in getting
more people fi shing. We heard from our
industry that they wanted information
and actionable items that will work for
them. We provided that at ICAST and
will continue to provide information
and solutions that will work for them.”
SHOW STATS
Exhibitors – 626
Registered Attendees – Just over 15,000
Non US Visitors – 1,154 from 71
countries
ICAST is produced by the American
Sportfi shing Association (ASA),
the sportfi shing industry’s trade
association. This was Glenn Hughes’,
former Vice President of Industry
Relations, fi rst ICAST as President of
the association.
Glenn said, “This was a fantastic
week for the sportfi shing industry.
More exhibitors enjoyed the largest
number of attendees in our trade
show’s history. Going hand-in-hand
with increased participation is the
tremendous coverage across all social
media channels of the products found
only at ICAST. This is great exposure for
our exhibitors and for anglers eagerly
looking for new products to enhance
their fi shing experience.”
Glenn further noted, “Ultimately, this
show is about showcasing the gear,
apparel and accessories that help to
40 www.tackletradeworld.com
make a day on the water both exciting
and rewarding.”
From an exhibitor perspective, Bill
Shedd, president of American Fishing
Tackle Company (AFTCO), a long-time
ASA member who recently stepped
down from many years as Government
Affairs Committee Chairman, said,
“I’ve been coming to this show for 44
years. I can honestly say this was the
best ICAST ever. I saw all the people I
wanted to see and the energy, overall,
was excellent.”
ICAST, along with the International
Fly Tackle Dealer Show and the Marine
Accessories Pavilion, encompassed
220,000 net square feet of its new
location in the North/South Building.
ICAST hosted 626 exhibitors. There
were more than 15,000 people
registered for the show, including
1,154 people from 71 countries, which
translates into a signifi cant opportunity
for exhibitors to do business on a
global scale.
Overall, ICAST 2018 was a very well
run and organised event and speaking
to many of the shows exhibitors and
visitors echoed this feeling. The show
fl oor was buzzing with industry talk,
product demonstrations and more
importantly, business was being
written. ICAST 2018, for many, if not all,
was one to remember!
...CONTINUED
Glen Hughes
/www.tackletradeworld.com