FEATURE | PANTHER MARTIN
PANTHER MARTIN
16 www.tackletradeworld.com
60
1958-2018
Celebrating its 60th anniversary in
2018, Harrison Hoge Industries, Inc.
has been a family owned business
since the beginning. The business
was started by Cecil C. Hoge, Sr. and
Edelfried E. Hoge in Harrison, New Jersey,
Harrison Hoge Industries, Inc. has been
owned by the same family since its
inception in 1958. Today brothers Cecil C.
Hoge, Jr. and John Hoge proudly continue
their family business.
The company began by selling
swimbaits and imitation and metal
spinning lures. Over the years, many
models, colours and styles have been
added to the line. Today Panther Martin
fi shing lures consists of over 900 different
models, sizes and colours with lures
for everything from trout and bass to
salmon, steelhead and snook. Its best
known lures are the Panther Martin®
Spinners with its signature convex/
concave blades and unique shaft through
the blade design. From its tried and
trusted classic spinners to its newest
swimbaits, Panther Martin has sold over
112,000,000 lures in the company’s long
history.
The Classic Regular series is its
bestselling line which includes lures with
simple painted bodies and copper, gold
or silver plated spinner blades. But for
those fi sh that need a little more fl ash,
Panther Martin also offers some wild
colour schemes with their FishSeeUV™
and holographic patterned lures. Dressed
and undressed varieties are available
and all guaranteed to catch fi sh. Single
hook, treble hook, soft body swimbaits
& frogs, lake trolls...Panther Martin has
something for almost any species of fi sh.
In 2018, four new lures were
introduced. The HulaRunner™ Weedless
In-Line Spinners with enticing hula skirts,
realistic minnow head and soft bodies
attract Bass, Northern Pike, Redfi sh, Sea
Trout, Snook and more. The weedless
FlukeTrain™ Jig Rig utilizes catchy
colours, clicking sounds and lifelike
action to lure bottom feeders. Two new
spinners also made the cut in 2018 - the
Two-Tone Roe™ Hammered Holographic
Spinners and the HolyRoe™ Hammered
Holographic Spinners. Two-Tone Roe
spinners feature hammered holographic
blades that are painted in different
colours on both sides of the blade to add
more fl ash and the salmon roe body
provides a new and different profi le for
lake and stream fi sh. Like the Two-
Tone Roe, the HolyRoe is also painted in
different colours on both sides of the blade.
They also have a salmon roe body, but
the HolyRoe swaggers through the water
with a McFlyfoam Egg and Egg Yarn trailer
that keeps its shape, even in water. These
are irresistible to salmon and steelhead.
With three brand new lures that were
debuted at ICAST in July, Panther Martin
shows no sign of slowing down. 2019 will
be a big year with its new WillowStrike™
Spinners, SonicSubSpin™ UnderSpins and
HolyStrike™ Spinners along with a couple
of new value packs and 2 newly designed
single hook Holographic Spinners to
complete its line-up.
Being in business for 60 years is
tough. Being in business for 60 years and
remaining relevant is tougher still, but
Harrison Hoge Panther Martin has been
able to succeed where others have failed.
The key to continued and ongoing success
is constant innovation and improvement
in Panther Martin lures. Mention the name
Panther Martin to most any fi sherman and
they’re sure to have at least one in their
collection.
Here’s to Panther Martin for 60 great
years of fi shing memories...and many more
to come!
www.panthermartin.com
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