Fox's Matt Rand
Receives Promotion
Tackle giant, Fox
International Group, have
announced that Salmo
brand manager, Matt Rand,
has been promoted with
immediate effect to the role
of Fox Rage & Salmo brand
manager. Matt has played
a key role in the success
of Salmo throughout
Europe and America since
the acquisition of Salmo
by Fox in 2016 and as a
result he now takes on the
additional responsibility
for the Fox Rage brand
in all territories. Matt is
understandably delighted
NEWS | SEPTEMBER 2018
WHITE KILLER
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TIGHT WOBBLING
with his new role and said,
“I feel truly honoured to be
given the opportunity to
take on the role of brand
manager for all Fox Rage
brands, as well as Salmo.
I was part of the Fox
International angler team
when Fox Rage began, so
this is a brand that means
a lot to me personally. The
predator brands within
the Fox portfolio have so
much potential and I’m
really looking forward to
helping realise this with
new innovative product
developments and growth
in all markets. At Fox we
are lucky to not only have
one of the strongest teams
behind the scenes, but we
also have an incredible
amount of talent within our
angler team worldwide. I’m
sure as a result, we’ll see all
predator brands continue
to grow from strengthto
strength – watch this
space!”