GTW
NEWS
MARK REASONER NAMED AS
VP SALES FOR HUNTING &
SHOOTING ACCESSORIES AT AOB
AOB Outdoor Products &
Accessories, a division of
American Outdoor Brands
Corporation and an industry
leading provider of hunting,
shooting, reloading, gunsmithing,
gun cleaning supplies, specialty
tools, survival products, and
cutlery, has revealed that
Mark Reasoner has joined the
company as vice president of
sales for Hunting & Shooting
Accessories.
Previously, Reasoner served
as executive vice president of
sales & marketing for Drake
Waterfowl, a manufacturer
and distributor of high quality
duck hunting gear, clothing
and equipment. Prior to Drake
Waterfowl, he was senior vice
president and general manager
for Pure Fishing’s North
American commercial business,
a role in which he oversaw some
of the industry’s premier fi shing
brands, including Shakespeare,
Berkley, Abu Garcia and Penn,
among others.
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Brian Murphy, president
of AOB Outdoor Products
& Accessories, said: “We’re
excited to have Mark join
our entrepreneurial team to
help expand our hunting and
shooting accessory brand
portfolio. His strong and
longstanding relationships with
retailers and distributors in the
industry, combined with his
experience representing a large
variety of respected brands, will
complement our focus on new
product development and will
further strengthen our brands
with the consumer.”
In his new role, Reasoner will
be responsible for overseeing
sales for 10 brands in the
company’s Hunting & Shooting
Accessories portfolio, including:
Caldwell (precision shooting
supplies, such as shooting rests);
Tipton (gun cleaning supplies);
Wheeler (gunsmithing tools);
Frankford Arsenal (reloading
tools and equipment); BOG
(fi eld hunting accessories, such as
bipods and tripods); Hooyman
(hunting preparation, including
tree saws); Lockdown (fi rearm
storage solutions);Smith &
Wesson and M&P Accessories;
and Th ompson/Center
Accessories.
“It’s truly an honour to join
the AOB team,” said Reasoner.
“In addition to working with
a group of dedicated outdoor
enthusiasts, I will have the
opportunity to help grow some
of the most well-known and
highly regarded brand names
in the hunting and shooting
industry. I’m eager to begin
implementing new product
activation strategies alongside
our product and marketing
teams to drive signifi cant
excitement and growth for our
retail partners.”
Reasoner received his Master’s
in Business Administration from
Webster University.
About
AOB Outdoor Products & Accessories is the industry leading provider of hunting, shooting, reloading,
gunsmithing, gun cleaning supplies, speciality tools, survival products, and cutlery. It produces innovative,
top quality products under Caldwell Shooting Supplies; Wheeler Engineering; Tipton Gun Cleaning Supplies;
Frankford Arsenal Reloading Tools; Lockdown Vault Accessories; Hooyman Premium Tree Saws; Smith
& Wesson Accessories; M&P Accessories; Thompson/Center Arms Accessories; Schrade, Old Timer, and
Uncle Henry knives and specialty tools; Imperial knives; Bubba Blade knives; and UST survival and camping
equipment.
Dennis Gayness
joins Rogers Sports
Marketing
Rogers Sports Marketing recently
announced the hiring of Dennis
Gayness.
“We are very excited that
Dennis is joining our team,” said a
spokesperson from Rogers. “ He is
a Southeast Virginia native with a
passion for hunting and fi shing and
comes to Rogers Sports Marketing
with over a decade of experience in
this and related industries. Having
held various positions in sales,
customer service and purchasing,
he will be a great addition to the
RSM team and a true asset to our
accounts. Dennis is a graduate of
Virginia Tech in Fisheries, and
Wildlife.”
Having started on August 1st
Dennis will handle accounts in
Virginia, and Coastal Carolinas.
Rogers Sports Marketing is a
combination of Sports Marketing
South and Rogers Southeast
Associates. Sports Marketing
South – founded in 1982 – was
the result of one of the industry’s
fi rst representative group mergers
joining BDGR Associates and R.
M. Dick Noyes Company. Both
started in the mid-50s. Rogers
Southeast Associates has been
serving sporting goods customers
for over 42 years. Combined, they
represent nearly 100 years of sales
representation to the industry.
Th e central offi ce for Rogers
Sports Marketing is located in
Norcross, GA.
www.rogerssportsmarketing.com
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