GTW FMG Publications
FEATURE
Aiming To Help
FMG Publications has created a new philanthropic arm to support shooting sports
industry individuals in times of need. Linda Powell, Mossberg’s media relations
director, mentor, and passionate hunter is the first recipient to receive assistance
from the Aiming To Help foundation.
Unbeknownst to most in the gun industry, Linda Powell, director
of media relations for O.F. Mossberg & Sons, is suff ering from
IGA Nephropathy, also known Buerger’s disease, a condition
that causes kidney failure.
Linda has lived with the disease for seven years and she’s fought this
battle quietly with only a few close friends and family aware of her
condition. It’s now time to take her story public as Linda has recently
been referred for dialysis and needs a kidney transplant.
Because of Linda’s story and immediate need for help, FMG
Publications, the US magazine publisher, has decided to step up its
infl uence through a new philanthropic arm, Aiming To Help.
Th ere’s a lot of criticism of the media today. Some deserved,
some not. Th ere’s also a lot of criticism aimed at the shooting sports
community. Some deserved, most not. As members of the media and
the gun and shooting sports community, FMG Publications knows
its responsibility and is aware of the ability it has to communicate
with the masses. It has the means to reach out to gun enthusiasts,
marketers, dealers and manufacturers through print and social media.
“We’re going to use these powerful resources to do something
positive and make a diff erence,” said Shari LeGate, FMG.
“When it comes to helping others, there are no lines. Th ere is no
such thing as shooter or non-shooter. We are living, breathing and
caring people fi rst who happen to enjoy guns and shooting sports.
Aiming To Help is the philanthropic arm of FMG Publications
created to profi le those who are in need of help, whether they are a
member of our shooting sports community or not, because it’s what
we ‘people’ do. We aim to help other people in need.”
“Aiming To Help strives to create a positive transformation between
the gun and shooting sports community and the general public
through collaboration and outreach,” continued Shari.
“By bringing to the forefront the challenges many people face
– whether they’re a member of our close-knit circle or not – we’re
off ering a helping hand, and raising awareness that gun industry
enthusiasts are generous, committed and unbiased.
“Th e outdoor industry and the shooting sports population number
in the millions, but at the same time, it’s a very small family. Aiming
To Help endeavours to bring the shooting community together in the
hope that as large as the body of the shooting sports is, within it there
are people who are able to off er insight and assistance, so no one faces
their challenges alone.
“Aiming To Help is telling Linda’s story in the hope someone can
help. Th is ongoing program will continue to draw attention to people
who are in need. With each initiative, Aiming To Help will extend a
helping hand to off er FMG Publications’ sphere of infl uence and the
power of the press. Please join us in making a diff erence.”
42 www.guntradeworld.com
Aiming To Help
shari.legate@fmghq.com
www.aimingtohelp.org
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/www.aimingtohelp.org
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