proprietor with a staff of three or a CEO
employing hundreds, it seems the only
thing you can count on in business is that
tomorrow will not be like today. Navigating
trouble and seizing opportunity demand
fl exibility, information and analytics by those
running modern businesses and managing
an ever-changing workforce. Our Executive
Management Seminar, now in its third year,
should be at the forefront of 2019 SHOT
Show planning for our industry’s company
heads, senior management and those in
rising managerial positions. Taking place the
day before the show opens, Monday, January
21, this year’s seminar topics include:
• Tactics for building a superior “A” Team
with a deep-dive look at team dynamics and a
culture of resiliency.
• Th e new customer demographic. Your buyers
aren’t who they used to be and they’re not
looking for “business as usual.”
• Th e shifting landscape of social media – the
good, the bad and the ugly of infl uencers,
censorship, advertising and public relations.
Th ere’s more, including a dynamic
keynote address well-regarded author,
facilitator, trainer and business consultant
Jimmy Page, who will explain how a
shift to positive leadership can boost the
performance of your workforce, improves
management and teamwork and enhances
creativity, all while maintaining your
company’s core principles. Don’t miss out.
If you’ve already registered to attend
the show, simply log into your account at
SHOTShow.org and add this event.
SuPPlIer
SHoWcaSe
When we debuted
our Supplier
Showcase in
2017, we believed
we were tapping
into a need not previously addressed in
our industry. Th at fi rst event was such an
overwhelming success, we expanded it
to two days in 2018 and added its own
Supplier Showcase Innovation Center to
highlight the technology third-party OEM
suppliers are bringing to our industry.
We know that many readers of Gun
Trade World are manufacturers who will be
attending SHOT Show either as exhibitors
or as those working with our International
Buyers Program and Trade Centers. If
this describes you, schedule time to attend
the 2019 Supplier Showcase, taking place
Monday and Tuesday, January 21 and 22,
because this year more than 400 exhibitors
– a new record – will be taking over the
Palazzo Ballroom on the Venetian’s fi fth
fl oor.
PoP-uP PrevIeW
If you’ve seen how
packed the NEXT
row of exhibitors
has been the past
several years on
the second fl oor
of the Venetian by the NSSF Member
Lounge and Press Room, you know there’s
no shortage of interest in having more
exhibitors present at SHOT Show – and
no shortage of exhibitors waiting to get in.
So this year we’re taking advantage of that
Palazzo Ballroom space after the conclusion
of the Supplier Showcase and setting up
display space for hundreds of exhibitors
at the top of our waiting list. Th ese and
others will be aff orded full fl oor exhibition
space at the Sands and our new space at the
MGM in 2020, with more to follow at our
second expansion to Caesar’s Palace in 2021.
Meanwhile, for 2019, all of us attending
SHOT will have the privilege of getting to
know these manufacturers, their brands and
their products, technology and innovation.
Pop-Up Preview will be in residence in the
Palazzo Ballroom on Wednesday, January
23.
SHot unIverSIty anD retaIler
SemInarS
Th is year, our premier, pre-show educational
program gets a new name and fresh
curriculum. SHOT University – An NSSF
Live! Event, taking place Monday, January
21, the day before SHOT Show opens,
will continue to emphasise compliance best
practices for our US retailers through its
namesake ATF/NFA Compliance learning
track, but this year we have three tracks that
off er insights to retailers worldwide.
Our Range track will be of interest to
both indoor and outdoor range owners and
managers, covering topics such as building
profi table membership programs, event
planning that drives new audience traffi c,
and the latest in today’s range technology
INDustRY
INSIGHT
that engages clientele and keeps them
coming back for more.
Th e new Retail Design/Customer
Service track places the focus on how
your physical retail space design can either
discourage or encourage sales, employee
retention and engagement and how your
improved management of those two
things can improve your business overall,
while creating a fl exible, engaging, and
meaningful shopping experience for today’s
tremendously diverse customer base.
Th e also-new E-Commerce track is about
all things internet. More than just about
having a “web presence,” this track explains
the benefi ts of streaming inventory programs
and how they work with online sales to
boost turns, developing online content
that meets the demands of R3’s recruiting,
reactivating, and retention goals, working
with today’s challenging social media
frontier and how to eff ectively and effi ciently
collect customer data, then put it to work
creating targeted marketing campaigns and
exceed customer expectations.
New this year to SHOT University is the
addition of three mini break-out sessions.
Th ey include one on crafting a concealed
carry policy for your business, one on
planning and implementing a security selfassessment
and a compliance Q&A session.
As always, with SHOT University, you
can participate in a full track or take part
in the sessions of your choice from across
multiple tracks. Either way, we’re sure there’s
ample information here you can take home
and immediately put to work improving
your business and driving profi ts.
If you can’t fl y in in time to attend
SHOT University, then make room in
your schedule to take in one or more of our
dozen Retailer Seminars. With topics such
as inventory management and retail design,
funding tactics for start-up ranges, public
relations and working with the mainstream
media, and website design that produces
results, among others, there’s something
here for every fi rearms retail and range
establishment.
We’re looking forward to seeing all of
our international industry members at
the 2019 SHOT Show in just a few short
weeks. Until then, best wishes for a Merry
Christmas and a joyous New Year!
www.shotshow.org
www.guntradeworld.com 45
/SHOTShow.org
/www.shotshow.org
/www.guntradeworld.com