GTW
NEWS
Source Outdoor Group
Named Hatsanusa Agency
HatsanUSA, the US division of Hatsan
Arms Company, has announced that Source
Outdoor Group of Gainesville, Georgia, US
will be its primary communications agency.
This partnership will allow Source Outdoor
Congressional Sportsmen’s Foundation
Partners with NationalGunTrader
10 www.guntradeworld.com
Group to
leverage media
outreach,
digital
publicity
tactics, content
placement,
and strategic
marketing to
maximise the
growth of both
the Hatsan
airgun and
Escort shotgun
lines.
“We
believe this
partnership
with Source
Outdoor Group will help our brands
continue to grow in this competitive
marketplace,” said Blaine Manifold, CEO/
President of HatsanUSA, Inc. “As our new
marketing partner, Source Outdoor Group
will help translate the growth strategies for
our brands into communications programs
that drive results, regardless of discipline or
media channel.”
Founded in 1976 in Izmir, Turkey, Hatsan
is a family-owned company that has built its
brands and innovative product lines through
a commitment to superior craftsmanship,
quality materials and a 100 per cent
vertically integrated manufacturing process.
HatsanUSA, Inc. provides US customers
with the opportunity to experience the
exceptional quality, value and hard-hitting
performance of both Hatsan airguns and
Escort shotguns.
“The Hatsan and Escort brands are
highly regarded for their quality, reliability
and performance,” said Aaron McCaleb,
President/Owner of Source Outdoor Group.
“We look forward to contributing to their
brands through meaningful marketing,
content, and communication strategies.”
www.hatsanusa.com
The Congressional Sportsmen’s
Foundation (CSF) and
NationalGunTrader recently
signed a Memorandum of
Understanding (MOU) to
enhance the organisations’
shared interests of advancing
opportunities for hunting,
recreational shooting and other
outdoor recreation.
Both groups bring together
sportsmen’s and other
outdoor-related businesses
and organisations with the
common interest of advancing
the interests of sportsmen
and women across the United
States.
CSF is the link between
the sportsmen’s community
and policy-makers at both the
federal and state levels, while
NationalGunTrader provides a
marketplace-based community
in an effort to connect
consumers with firearm
and other outdoor retailers,
merchants and distributors.
“Through our partnership
with NationalGunTrader,
CSF has the opportunity to
expand its network within
the outdoor world, creating
an even stronger voice for the
sportsmen’s community in the
halls of government,” said CSF
President Jeff Crane.
NationalGunTrader Chief
Compliance Officer, Marcus
Johnson, echoed those remarks.
He said: “We are committed to
conservation and are absolutely
grateful for the opportunity
to partner with a leader like
the Congressional Sportsmen’s
Foundation to help advance
critically important
conservation efforts.”
/www.guntradeworld.com
/www.hatsanusa.com