GTW
NEWS
DAYSTATE AND BROCOCK AT
EMMETT & STONE OPEN DAY
Teams from Daystate, Brocock
and MTC recently travelled to
Buckinghamshire, UK to take part
in the Emmett & Stone Open
Day, bringing with them a full
complement of the latest air rifl es
and scopes for enthusiasts to try.
More than 500 people attended
Brothers & Company adds to outdoor media team
10 www.guntradeworld.com
the event, which included stalls
and displays from around 30 air
rifl e, shotgun, rimfi re and shooting
accessory companies.
Plenty of airgun enthusiasts
took the opportunity to handle
rifl es from Daystate and Brocock,
along with MTC scopes, and try
them out for free on the open-air
range. Th e latest Huma-regulated
Daystate models, including the
Red Wolf and Wolverine R, were
in high demand along with the
Pulsar, Griffi n, Wolverine 2, Tsar
and Huntsman Regal. Brocock
fans could also take a close look at
the new regulated Bantam Sniper
HR and Commander.
“Th e Emmett & Stone Open
Day gets bigger and better each
year,” said Tony Belas from
Daystate.
“It’s more intimate than the
huge game fair-type events and
gives us a chance to really talk to
fellow enthusiasts and for them to
get their hands on our products
and give them a good road test.”
www.daystate.com
Brothers & Company has announced the hiring of
Caleb Carroll to the position of Media Planner/
Buyer, Outdoor Recreation. He will report
to Laura Beth Matson, Director of Outdoor
Recreation Media.
A lifelong outdoorsman, Carroll brings valuable
in-the-woods and on-the-water experience to the
job. As Brothers & Company’s footprint in the
industry continues to grow, this hire is hoped to
increase the agency’s capability to support its roster
of brands in the hunting and fi shing sectors.
“We’re all excited to have Caleb on board,” said
Laura. “It goes without saying that his passion for
the outdoors will be hugely benefi cial in this role. I
know that both Brothers & Company’s clients and
the media partners we work with will agree that
Caleb is a great fi t for this position.”
“I know it sounds like a cliché, but this really
is a dream job for me,” said Caleb. “Few people
are lucky enough to fi nd a job that aligns with
their passions. I’m excited about building lasting
relationships in the hunting and fi shing industries
and delivering creative media solutions for the
brands we’re so fortunate to represent.”
Carl Walther
chooses dual
leadership
German manufacturer Carl
Walther has appointed
Bernhard Knöbel to work
alongside existing CEO
Alexander Lenert.
Competition pistols and
rifl es as well as handguns for
Police, Law Enforcement
and commercial markets, are
facing increasing success and
popularity.
Under the leadership of
Alexander Lenert, Walther
successfully implemented best
practice industry methods
in technology, logistics and
manufacturing in Ulm,
Germany.
Th e company is ready for the
next step now and has managed
to take on board senior industry
executive Bernhard Knöbel.
Before joining Carl
Walther, Bernhard Knöbel
was Managing Director with
Blaser for almost 17 years and
with Blaser Group Holding
Company for almost nine years.
His main responsibility
will be Product Development,
Sales and Marketing,
whereas Alexander Lenert
will implement the Walther
Production System at all
Walther plants and will
take over responsibility for
all Walther manufacturing
worldwide.
/www.guntradeworld.com
/www.daystate.com