GTW
www. g u n t radewo rl d . c o m
ROB SMITH
Editor
+44 7975 607005
rob.smith@dhpub.co.uk
Rob has a wealth of knowledge of
the international trade sector and
was previously deputy editor of
this very magazine in 2013. A keen
outdoorsman, Rob will bring you
the important news and leads
you’ll need from across the global
hunting trade.
BART MANGANIELLO
US Sales
bartalm@optonline.net
Bart has been selling on trade
magazines for all of his working
life and has helped more
companies grow their business
than anyone else we can think of!
MARK PEACOCK
RoW Sales
mark.peacock@dhpub.co.uk
Mark has spent many years in
B2B marketing and has a long
history of helping companies
build brands.
04 www.guntradeworld.com
Hunting leaves
fi shing behind
I recently attended Europe’s largest fi shing
trade show in Amsterdam. Called
EFTTEX, this is the showpiece event
for the European fi shing trade. While
there I couldn’t help but make comparisons
with our own European-based trade show,
IWA. It didn’t take me too long to realise
that there simply wasn’t a comparison
to be made. IWA is light years ahead of
EFTTEX in terms of size, number of
exhibitors, number of visitors, variety of
countries the visitors come from and many
other key indicators.
EFTTEX is a well-run show but the
size of our industry, if we’re making a
comparison on the respective size of
EFTTEX and IWA, dwarfs that of the
fi shing market.
Most of the stands at EFTTEX are fairly
small and don’t off er the sort of fantastic
facilities that you fi nd on many stands at
IWA, such as private meeting rooms, fully
operational bars and even basic drinks
facilities. We now take this for granted but
in the fi shing market, a comparable one to
ours, these ‘extras’ are apparently optional.
Th ere are many stands with no stand
marketing whatsoever, no banners, just a
sign and a table with products scattered
around. Far removed from some of the huge
stands at IWA such as Beretta and Umarex.
What also struck me, while walking
the aisles of EFTTEX, was the amount
of companies that employ anglers rather
than professionals who are trained to do
their particular job. For example, a lot of
marketing managers are anglers with no
formal training. It’s obviously very benefi cial
to have a knowledge of the industry you
work in, but on the whole the hunting
market is diff erent, it’s more professional
and with that develops stronger companies
with superior infrastructure, marketing and
product quality.
Although we face challenges in our sector,
it’s clear that our market is buoyant, and if
you have the right products, selling into the
right countries at the right time, you’ll be
successful.
Rob Smith
Editor
de
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