GTW
FEATURE
20
There are two main points that distinguish
Prohunt from other shows, says the show’s
marketing manager, Erhan Şener: “Firstly,
our show is by far the most accessible one.
It is easy to obtain a trade visa for Turkey, which
means we are having trade visitors from the Middle
East, Africa and Turkish Republics of Asia, which
you can’t see in any other trade show in our sector.
“Secondly, Istanbul Prohunt takes place in one
of the biggest, busiest and most wonderful cities
of the world in a prime time to experience it, and
our venue is right by Ataturk Airport, which is
accessible from almost every location of the world.”
Th is year the biggest addition was that of the 11th
Hall, which was specifi cally reserved for outdoor
products and activities.
“Turkish hunting weapons are well famed but we
also have fi nest quality knife manufacturers and a
booming outdoor textile industry,” continued Erhan.
“We are really proud to integrate them into the
show. Also, starting from last year, Istanbul Prohunt
is one of the few trade shows in Turkey that is
supported by the Ministry of Economics, which
was a major boost for our international marketing
campaign.”
After a successful 2018 show Erhan is already
looking at 2019 with optimism.
“For Istanbul Prohunt 2019 our main eff ort will
be on the marketing front and the main aspect
will be the international trade visitors. We are
employing modern and innovative tactics to step up
our campaign to envelop new markets, new product
groups and have a high re-visit count. Expectations
are high that we will deliver once again.
“Turkey, the Turkish arms industry, the Turkish
exhibition industry and Istanbul Prohunt are still in
the development phase, but we are coming in hot.
“Our one and only ambition for Istanbul Prohunt
now and always will be to make it worthwhile to the
more than 50,000 people visiting it from over 60
countries every year, and to our exhibitors who put
so much eff ort and time to bring their best to those
visitors.”
www.guntradeworld.com
Istanbul Prohunt
www.istanbulprohunt.com
This year’s
Istanbul
Prohunt further
established
itself as an
exhibition worth
visiting from an
international
perspective.
Gun Trade World
talks with show
marketing
manager Erhan
Şener to get his
take on how it
shaped up.
GTW
Prohunt
continues
its rise
/www.guntradeworld.com
/www.istanbulprohunt.com