GTW
JULY ’18
www. g u n t radewo rl d . c o m
ROB SMITH
Editor
+44 7975 607005
rob.smith@dhpub.co.uk
Rob has a wealth of knowledge of
the international trade sector and
was previously deputy editor of
this very magazine in 2013. A keen
outdoorsman, Rob will bring you
the important news and leads
you’ll need from across the global
hunting trade.
BART MANGANIELLO
US Sales
bartalm@optonline.net
Bart has been selling on trade
magazines for all of his working
life and has helped more
companies grow their business
than anyone else we can think of!
MARK PEACOCK
RoW Sales
mark.peacock@dhpub.co.uk
Mark has spent many years in
B2B marketing and has a long
history of helping companies
build brands.
SEAN O’DRISCOLL
Publisher
sean@dhpub.co.uk
Sean really is the driving force
behind DHP’s trade division.
Having been in the gun trade
for more than 20 years, he
understands how it all works!
04 www.guntradeworld.com
Keep it simple
In this ‘digital’ age there are so many
platforms to expose your brand to
potential customers. It is increasing
complicated to get your message out
there, especially as the goalposts keep
moving. It seems that even the best
‘digital’ experts don’t actually know if
what they are doing is truly the right
thing to do.
Sure, you get all your stats back and
you’ll have endless meetings about
how many ‘likes’ you’re getting on
Facebook posts. But what does it all
mean? I’m not sure we know. Only
having a friend in the Facebook head
offi ce would help us all out here.
Every social platform has its own
unique principles that have to be
adhered to, by the book, or else your
message won’t be sent to the right
people or not enough of the right
people.
Where once the marketing
department had one or two staff
members it now takes up a whole fl oor
with lots of young people running
around spouting out buzzwords like
“algorithms”, “customer journey”,
“monetise” and “omnichannel.”
Where you once advertised in
consumer magazines – a simple
process – you now spread your money
around these many online channels,
hoping and praying that you’re doing
the right thing.
In a way I’m glad that I’m working
for a trade magazine, where these new
ways are not needed. It’s a simpler life
and I know that it’s a solid business
that works.
No hoping, no praying. We post our
magazine direct to all the key decision
makers within our industry. People
don’t buy magazines anymore, but
they do read trade magazines that are
important to their industry. Th ey like
to have a tangible magazine in their
hands. It’s an old way of doing things,
but it works.
All the best for the trading month.
Rob Smith
Editor
Your choice:
caliber, twist, contour, thread,
chamber, muzzle, …
GUN BARRELS
AND MORE
CUSTOM
MADE
www.lothar-walther.de
/www.guntradeworld.com
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