Get Your Brand Noticed
OTHER NOTABLE
OUTDOOR/HUNTING
AGENCIES FOR THE
US MARKET
www.guntradeworld.com 29
KODIAK
Services: Strategy, design,
photography, copywriting,
media planning, web, fi lm.
Established: 1992
Based: Germany
Description: A huge, multitalented
marketing agency
giving its customers the full
marketing package with proven
results.
Noteworthy campaign: The
launch of Nikon’s Monarch
HG binoculars. In this project,
Kodiak handled the entire
planning, shooting and graphic
design. Th e print motif will
be shown in 25 European
countries.
www.kodiak.de
TRADITIONS MEDIA
Services: Progressive public
relations, media buying, media
communications, social media.
Established: 2008
Based: USA
Description: A progressive
public relations, media buying,
media communications and
social marketing team, laserfocused
on power-branding and
infl uencer marketing strategies.
Noteworthy campaign: A
continuing, lasting partnership
with Plano Synergy covering
ten of its brands in both the
hunting and fi shing arena.
www.traditionsmedia.com
TWEED MEDIA
Services: Specialist PR &
marketing – press releases,
content generation, media
events, social media,
experiential marketing,
ambassador management,
press clippings service.
Established: 2009
Based: UK and USA
Description: One of the most
talked-about, omnipresent
PR agencies in the sector,
with progressive and creative
campaigns. Tweed Media’s
reputation has attracted
numerous top international
brands.
Noteworthy campaign:
Tweed Media organised for
legendary hunter Jim Corbett’s
original Rigby rifl e to be
taken back to India which
attracted international media
coverage and resulted in the
commemorative rifl e being
sold for a record breaking
$250k at SCI.
www.tweed-media.com
GLOBAL
WERBERGEANTUR
Services: Media, online,
international campaigns,
conception, online, graphic
design, social media.
Established: 1998
Based: Germany
Description: A full service
agency with a conscious
focus on media planning and
execution, with decades of
experience, nationally and
internationally.
Noteworthy campaign: The
promotion of the IWA show
in Nuremberg, Germany,
one of the most important
international trade shows in
our sector.
www.global-werbeagentur.de
OUTDOOR SPORTSMAN
GROUP
Services: Publications, TV
channels and streaming services
for hunting and fi shing and
advertising to these audiences.
Established: 2014
Based: USA
Description: Th e largest media
company solely devoted to
bringing the best in content
and entertainment to America’s
80 million-plus outdoor sports
enthusiasts, with 19 publications
and countless TV channels.
Noteworthy campaign: In 2016,
it launched MyOutdoorTV
(MOTV), a streaming app
to provide digital content to
users from big names. Last
year it started rolling out across
Europe.
www.outdoorsg.com
PACE PRODUCTIONS
Services: Film production and
photography
Established: 2015
Based: UK
Description: Brothers Darryl
and Byron Pace have blazed
a trail with their unique
fi lm concepts and stunning
photography, capturing the
essence of shooting, hunting
and the great outdoors
Noteworthy campaign: In
2017, the team undertook
an important fi lm project for
London gunmaker John Rigby
& Co, designed to showcase its
Highland Stalker rifl e.
Th ey completed a week of
fi lming in harsh weather in
the Scottish Highlands but
the fi nal creative edit drew
plaudits from far afi eld.
www.paceproductionsuk.com
CHEVALIER
Services: Print and broadcast ad
campaigns, packaging, displays,
branding, brochures and
websites.
Established: 1953
Based: USA
Description: Specialists in
specialist markets, from hunting
and shooting to fi shing, marine,
tactical or law enforcement,
handling everything from media
advertising and PR to show
booths and graphics to fully
integrated marketing plans.
Noteworthy campaign:
Chevalier’s work with camera
and optics brand Nikon has
included campaigns for its
Prostaff 7 rifl escope, Monarch
7 binocular, Arrow rangefi nders
and more – with print ads,
booth graphics and banners,
broadcast media and brochures,
to ensure a co-ordinated
message, resulting in greater
awareness and increased sales.
www.chevalier-adv.com
SWANSON RUSSELL
Services: Strategic planning,
branding, advertising, design,
digital, website and mobile
development, social media,
research and analytics, direct
response, PR, content strategy,
media planning and buying.
Established: 1962
Based: USA
Description: Th e fi rm prides
itself on connecting with its
clients and their audiences,
immersing itself in the brands,
their industries and their
customers, using a focused
approach to each campaign.
Noteworthy campaign:
Leupold’s strength has always
been that every rifl escope it
makes comes out of its Oregon,
USA factory so the American
To Th e Core message was used
extensively across a strategy
comprising print, TV and video,
digital and brochures.
www.swansonrussell.com
ELEMENTS OF DESIGN/
KEVIN HOUTZ
www.KevinHoutz.com
HARMELIN MEDIA
www.harmelin.com
CALIS INTEGRATED MARKETING
www.ecallis.com
BLUE HERON COMMUNICATIONS
www.blueheroncomm.com
CSG CREATIVE
www.csgcreative.com
MORRISON CREATIVE COMPANY
www.morrisoncreative.com
THE EASTPOINT GROUP
www.theeastpointgroup.com
SOURCE OUTDOOR GROUP
www.sourceoutdoorgroup.com
PALE MORNING MEDIA
www.palemorningmedia.com
BACKBONE MEDIA
www.backbonemedia.net
NICHOLS STRATEGIC
COMMUNICATIONS
www.mnicholscomm.com
BLUE AUGUST
www.blueaugust.com
TARTARO ADVERTISING
Tel: +1 716 885 6407
/www.guntradeworld.com
/www.kodiak.de
/www.traditionsmedia.com
/www.tweed-media.com
/www.global-werbeagentur.de
/www.outdoorsg.com
/www.paceproductionsuk.com
/www.chevalier-adv.com
/www.swansonrussell.com
/www.KevinHoutz.com
/www.harmelin.com
/www.ecallis.com
/www.blueheroncomm.com
/www.csgcreative.com
/www.morrisoncreative.com
/www.theeastpointgroup.com
/www.sourceoutdoorgroup.com
/www.palemorningmedia.com
/www.backbonemedia.net
/www.mnicholscomm.com
/www.blueaugust.com
/www.guntradeworld.com
/www.kodiak.de
/www.traditionsmedia.com
/www.tweed-media.com
/www.global-werbeagentur.de
/www.outdoorsg.com
/www.paceproductionsuk.com
/www.chevalier-adv.com
/www.swansonrussell.com
/www.KevinHoutz.com
/www.harmelin.com
/www.ecallis.com
/www.blueheroncomm.com
/www.csgcreative.com
/www.morrisoncreative.com
/www.theeastpointgroup.com
/www.sourceoutdoorgroup.com
/www.palemorningmedia.com
/www.backbonemedia.net
/www.mnicholscomm.com
/www.blueaugust.com
/www.guntradeworld.com
/www.kodiak.de
/www.traditionsmedia.com
/www.tweed-media.com
/www.global-werbeagentur.de
/www.outdoorsg.com
/www.paceproductionsuk.com
/www.chevalier-adv.com
/www.swansonrussell.com
/www.KevinHoutz.com
/www.harmelin.com
/www.ecallis.com
/www.blueheroncomm.com
/www.csgcreative.com
/www.morrisoncreative.com
/www.theeastpointgroup.com
/www.sourceoutdoorgroup.com
/www.palemorningmedia.com
/www.backbonemedia.net
/www.mnicholscomm.com
/www.blueaugust.com