SPOTLIGHT ON...
BINOCULARS
Binocular Survey Results
OVER THE LAST 12 MONTHS…
www.guntradeworld.com
TOP-SELLING BRANDS
(ALPHABETICAL ORDER)
Bushnell
Celestron
Hawke/Deben
Leupold & Stevens
Swarovski
Tasco
Vortex
25
rangefi nders prove to be a wise investment. You
might be able to accurately judge distances in your
local hunting fi eld with familiar game species,
once you’re in unknown territories hunting species
you see for the fi rst time, the guesswork starts.
Rangefi nders come in to their own in wide-open
spaces like fi elds, moors, mountainous regions
and grasslands. All this explains why the sales
of rangefi nder binoculars keep steadily growing.
One third of retailers stated sales of this type of
binoculars was up while another third said sales
were stable. As a retailer you just cannot aff ord not
to have rangefi nder binoculars in stock.
SERVICE-READY
Key to off ering great service when selling optics
is not only to have a suffi cient stock of products
but also a pile of spare parts and accessories at the
ready. Eyepiece and objective covers get lost out
in the fi eld, neck straps become worn etcetera.
Make sure you have an ample supply of all the
brands and models you off er to immediately help
out customers. What’s more, help your customers
keep their optics in perfect shape by off ering lens
cleaning kits, cloths…
ASKING THE RIGHT QUESTIONS
When selling binoculars, start by asking the right
questions to your customers. For example what
type of hunting they intend to do, still-hunting,
stalking, safari… and when, in the light of day,
in the twilight or at night. As with anything, you
get what you pay for but often there is a trade-off
between the amount a customer can aff ord and
the quality of the optics available in a given pricesegment.
Budget is clearly an important issue
as well. Th is combination of requirements and
budget will help defi ne choice, enabling you to
off er valuable advice that will set you apart from
your competitors and result in happy and trusting
customers.
BEST-SELLING SIZE
OF BINOCULAR?
■ Full-size 50%
■ Mid-size 50%
GTW
TWO MAIN FEATURES
BUYERS LOOK FOR?
MOST BINOCULARS
ARE BOUGHT FOR:
SALES OF BASIC
QUALITY ARE:
SALES OF GOOD
QUALITY ARE:
SALES OF BINOS WITH
RANGE FINDER:
Size
Wieght
Optical Quality
Build Quality
Make/name
Balance/handling
Price
■ Hunting/Stalking 85%
■ General/Outdoors 15%
■ Up 50%
■ Same 50%
■ Up 85%
■ Same 15%
SALES OF HIGH
QUALITY ARE:
■ Up 17%
■ Same 50%
■ Down 33%
■ Up 50%
■ Same 50%
/www.guntradeworld.com
/www.guntradeworld.com
/www.guntradeworld.com