GTW
NEWS
Otis Technology appoints Larry
Williams as Chief Executive Offi cer
American company
Otis Technology
has appointed
Larry Williams as
Chief Executive
Offi cer.
William’s
family founded
the company 33
years ago and it
has grown to be
a leading brand
of gun cleaning
equipment and
related accessories for the U.S. military, law
enforcement and sport shooters worldwide.
Larry has been an integral part of the company
for over 20 years., taking the lead on operations
and he was the driving force for changing the
culture and organisation at the company.
In 2013, Larry assumed a role on the advisory
board among his siblings, where his focus
became more strategic in nature and mentored
a team of senior managers, including current
CEO Leonard Puzzuoli, to carry out strategic
initiatives. He continued to take on special
projects within various departments, helping
them achieve effi ciency, cost savings, growth and
other key objectives.
Larry commented: “I recognise the
responsibilities and challenges ahead of us and
look forward to guiding Otis. We are excited
to continue to exceed our customers’ needs and
expectations. I appreciate the confi dence the
Advisory Board has shown in me and the entire
Otis team.”
BEAR ARCHERY APPOINTS
MARKETING MANAGER
Bear Archery has appointed
Jack Borcherding to serve
as marketing manager and
his primary objective will be
supporting and implementing
marketing strategies and concepts
while managing sponsorship,
endorsement and pro-staff
relationships.
Jack will serve as the marketing
manager of Bear Archery, Trophy
Ridge, Karnage Crossbows,
Cajun Bowfi shing and Rocket
Broadheads. He will also assist
in social media development and
16 www.guntradeworld.com
coordinating special events, trade
shows and consumer shows.
“I am pleased to welcome Jack
Borcherding to Bear Archery,”
said Dave Parker, Bear Archery
general manager. “Jack brings a
tremendous background in the
hunting industry to our team
and we are excited to see how
his extensive video and content
creation planning and execution
create winning strategies for our
brands.”
www.beararchery.com
AIR ARMS
AND DEBEN
JOIN FORCES
About
Founded by the iconic
father of modern archery,
Fred Bear in 1933 with the
intention of bringing archery
to the masses, Bear Archery
continues to produce
legendary bows with the
same focus on reliability and
technology while maintaining
its rich heritage of innovative
leadership, quality products,
and family values.
UK-based shooting companies
Air Arms and Deben Group
have announced a distribution
and marketing partnership.
Claire West, managing
director of Air Arms had this to
say: “Both Air Arms and Deben
are strong British brands that
have great track records and
these are very exciting times for
us both.
“We believe that this latest
development will be great not
only for ourselves but more
importantly for the trade.
Both our companies have a
very similar ethos. We both
have a highly skilled and loyal
workforce with a commitment
to excellence and an ingrained
passion for all things airgun.
“Th e Deben group may no
longer be instantly recognised
as a traditional wholesaler,
but they’re amazingly good
at distributing own products.
Th at’s a testament to their
prowess.
“As always, it is business as
usual and we very much look
forward to working with Deben
Group Industries on all the
fantastic products, service and
opportunities we can off er the
trade.
Ashley Walker, managing
director of Deben Group added:
“We are very much looking
forward to working with Air
Arms in order to help grow this
great British brand. We had
been quietly dropping our noncore
products over the past fi ve
years in order to concentrate
on our market-leading Hawke
Optics brand, but when this
opportunity presented itself we
knew it was one we had to take.
“Dealers can look forward
to an exciting development
programme over the next few
years along with a compelling
commercial off ering as we
combine our knowledge and the
power of Hawke and Air Arms
brands.”
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/www.beararchery.com
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/www.beararchery.com
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/www.beararchery.com