GERBER NAMES
GENERAL MANAGER
Gerber, a global supplier of knives,
multi-tools and problem-solving
outdoor gear, has appointed
Andrew Gritzbaugh as General
Manager.
An avid outdoorsman and US
military veteran, Andrew has over
15 years of leadership experience
across a variety of organizations.
He joined Gerber in 2011 and
through multiple positions has
helped the organisation refocus on
its core consumers and fully realize
its American identity.
Andrew will oversee all aspect
of the global business including;
product and portfolio, brand
strategy, product development
and innovation, marketing,
and channel and business
development. He will also
continue direct leadership over
brand marketing.
“I’m honoured by the
opportunity to lead the Gerber
business and couldn’t be more
optimistic about the promising
road ahead”, said Andrew. “We
have refocused the Brand on
delivering innovation, quality and
GTW
NEWS
value to our core consumers, and
with continued focus and a more
aligned global strategy we are
postured to transform the current
momentum into long-term,
sustainable growth. I’m extremely
confi dent in our passionate global
team and excited to continue
building Gerber into an iconic
lifestyle brand.”
www.gerbergear.com
About
Gerber, a division of Fiskars Brands
Inc., is a category leading global
supplier personal knives, multitools
and problem-solving gear. It
markets 300+ products in over 100
countries globally. The Portland,
OR facility produces over 100 USAmade
products and employs over
350 people.
Built on the pillars of
craft smanship, innovation, an
unrelenting commitment to quality
and service to others, the trusted
brand features a diverse portfolio
of equipment for recreational and
professional end users.
Benelli USA Adds
Product Manager for
Franchi and Accessories
www.guntradeworld.com 13
Benelli
USA has
added Bret
Maff ett
as the
company’s
Product
Manager for
the Franchi
brand and
the accessories category. Bret’s
new role will be located at Benelli
USA’s headquarters in Accokeek.
Th is position works closely
with Franchi’s factory and
various vendors for accessories to
ensure product quantity, quality,
specifi cations, pricing and seasonal
availability for the achievement of
overall brand/category goals.
“Bret’s background makes
him ideally suited to the role of
Product Manager for Franchi
and our accessories category,” said
Benelli USA General Manager
Tom DeBolt. “His experience with
managing expansive categories
shows that he can handle complex
product mixes effi ciently and
eff ectively, something necessary
for the continued success of
unique brands like Franchi and
the Benelli accessory line. We’re
excited to have him on the team.”
/www.gerbergear.com
/www.guntradeworld.com
/www.gerbergear.com
/www.guntradeworld.com
/www.gerbergear.com
/www.guntradeworld.com